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Manning & Napier Launches "Evolutionary Fiduciary" Campaign


FAIRPORT, NY, November 15, 2016 -- Manning & Napier, Inc. (NYSE:MN), ("Manning & Napier" or "the Company") announces today it launched its "Evolutionary Fiduciary" campaign to help advisors evolve in response to the Department of Labor's (DOL) new regulatory environment. The campaign highlights the changing fiduciary landscape and the key influencers impacting advisor best practices.

The comprehensive campaign includes a microsite with fiduciary resources and FAQs, and a form where site visitors can submit their specific questions. Manning & Napier's fiduciary experts will answer the questions most frequently asked by advisors, and update the microsite regularly as the April 2017 deadline nears.

"The DOL's Fiduciary Rule is causing significant disruption in the industry and it becomes critical for advisors to understand how to evolve in this new environment," said Shelby George, JD, CEBS, Senior Vice President of Advisor Services at Manning & Napier. "While advisors will look to their broker dealer for assistance with technical compliance, there are fewer resources available to help advisors refine their fiduciary practices under the new regulatory framework. We launched this campaign to help advisors go beyond understanding what is in the best interest of the average investor. We want to help advisors identify and meet the specific objectives of each unique client through changing environments."

To learn more about the key influencers impacting best practices and to access additional resources visit go.manning-napier.com/PRevolutionaryfiduciary.

About Manning & Napier

Manning & Napier (NYSE: MN) provides a broad range of investment solutions as well as a variety of consultative services that complement our investment process. Founded in 1970, we offer equity, fixed income and alternative strategies, as well as a range of blended asset portfolios, such as life cycle funds. We serve a diversified client base of high-net-worth individuals and institutions, including 401k plans, pension plans, Taft-Hartley plans, endowments and foundations. For many of these clients, our relationship goes beyond investment management and includes customized solutions that address key issues and solve client-specific problems. We are headquartered in Fairport, NY.


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