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TRA Continues Geographic Expansion in the Midwest

    

APPLETON, WI, February 6, 2018 -- The Retirement Advantage, Inc. (TRA), an industry-leading employee benefits consulting and technology provider, today announced the acquisition of Applied Plan Administrators (APA), an independently owned 401k consulting and administrative services firm headquartered in Bingham Farms, MI.

"We are very excited to welcome the APA team to the TRA family," said Matt Schoneman, president of TRA. "APA brings a wealth of MEP/PEO expertise in the retirement plan industry and we’re delighted about our partnership and their capabilities. This acquisition strategically increases our footprint in Michigan and continues to expand our presence in the upper Midwest."

With the acquisition of APA on January 5, 2018, TRA now has retirement plan professionals in 30 states to support its financial advisor and recordkeeping partners with customized retirement plan design and solutions. TRA places great emphasis on ensuring clients receive the high level of service and performance they’ve come to expect.

"We look forward to integrating our workforce, culture, and competencies right away," said Lori Markert, director of operations and compliance manger from APA. "This transaction will connect our employees and customers with a wealth of resources and offerings from TRA. Further, it will strengthen and reinforce our local customized services for both existing clients and prospects. We couldn’t be happier."

About Applied Plan Administrators

Founded in 1985, Applied Plan Administrators provided full TPA services to plans of all sizes, assisting sponsors and participants in their efforts to save for the goal of a dignified retirement. APA specialized in custom retirement plan design, administrative services and annual maintenance of qualified retirement plans.

About The Retirement Advantage

TRA, based in Wisconsin, is an independently owned third party administration (TPA) firm who delivers proficiency in the administration, consultation, compliance and fiduciary governance of retirement plans for privately held businesses nationwide. Currently TRA provides service to more than 6,000 plan sponsors, 350,000 plan participants and have more than $6 billion in retirement Assets Under our Administration (AUA).

TRA is in the business of helping employers alleviate the demands of sponsoring a retirement plan through our 3(16) Plan Administrative Relief Services (PARS) which saves you time and money, reduced liability, increases your HR capacity and minimizes potential audit exposure. To learn more about our industry leading solutions, please visit www.tra401k.com.

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