KnowHow 401k announces the Release of the 2nd Edition of the Book, 401k Sales Champion

Updated, Original How To Succeed in 401k Sales Resource Prepared by Proven 401k Sales Producers

DAYTON, OH, October 30, 2003 -- KnowHow 401k announces the release of the second edition of the book, 401k Sales Champion^TM, A Guide For Financial Advisors To Acquire And Retain 401k Plans. "The first edition of the book was released in January of 2001," states Chris Barlow, co-author of the book and Managing Director of KnowHow 401k. "As soon as it was released we began to revise it. We combined the best of the first edition, updated it with our current experiences and improved it with the following enhancements:

• The "Tsunamis" Of Change
• Enhanced Business Plan Development
• Production Analysis Worksheet
• Strategic Partnership Agreement
• Working With A Consultant
• Enhanced Website Resource Section

401k Sales Champion^TM, A Guide For Financial Advisors To Acquire And Retain 401k Plans is the first book of its kind prepared by financial advisors who share their strategies to acquire and retain 401k plans. 401k Sales Champion^TM is the only information resource that offers the proven 401k Sales Champion^TM 7-step process designed to help financial advisors to become the ultimate 401k competitor. "There has never been a better time in the 22 years that 401k plans have been available for financial advisors to enjoy the great benefits of servicing 401k plans", concludes Barlow.

In the second edition of 401k Sales Champion^TM, financial advisors will receive over 100 marketing, sales and service questions answered and in excess of 50 actionable ideas to enhance their ability to acquire and retain 401k plans. 401k Sales Champion^TM provides a strategic discussion on achieving success in 401k sales. Go to, www.knowhow401k.com/401kbook.asp , to get information on the authors and see what buyers are saying about this unique resource.

About KnowHow 401k

KnowHow 401k was founded by Christopher H. Barlow in 2000 and is headquartered in Dayton, Ohio. KnowHow 401k provides 401k products and services to assist financial advisors in acquiring and retaining 401k assets as they demonstrate and deliver unparalleled support to 401k plan sponsors and plan participants. For additional information on KnowHow 401k go to, www.knowhow401k.com.

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