CitiStreet Selects APT and S&P for Customized Enrollment Kits
MOONACHIE, NJ, November 30, 2004 - APT Digital Marketing Solutions, a provider of marketing and digital printing solutions, announced today that CitiStreet, one of the largest global benefits delivery firms in the U.S., has selected Standard & Poor's Plan on Demand as its web-based enrollment kit services provider. Created by APT Digital Marketing Solutions and Standard & Poor's, a leading provider of independent investment research, ratings and indices, Plan on Demand is a secure, web-based service that will allow plan providers to create, edit and order enrollment kits and other supporting documents and order only the number they need which eliminates the need to pre-print inventory.
CitiStreet selected Plan on Demand to offer its customers an enhanced print-on-demand solution for customizing enrollment kits. Plan on Demand allows users to answer a series of questions that trigger individualized kit output. The system creates a variable page count document that can be proofed online and printed directly on preprinted shells. Generating enrollment books that hold timely information relevant to the recipient is also expected to improve plan participation.
"Our print-on-demand solution provides timely, cost-efficient enrollment kits that speak to individual needs," said Nicholas Brusco, president of APT Digital Marketing Solutions. "CitiStreet is a forward-thinking company that does everything possible to help plan participants meet their personal goals. We are proud to support them in partnership with Standard and Poor's."
About CitiStreet
CitiStreet, one of the largest global benefits delivery firms in the United States, is headquartered in Quincy, MA. It has 3,500 employees and offices in East Brunswick, NJ, Jacksonville, FL, Lewiston, ME and Boston, MA and field offices around the nation. It also has a division, CitiStreet Australia, with offices in Sydney and Brisbane. CitiStreet serves more than 8 million participants and administers $170 billion in assets in the United States for defined contribution, defined benefit and health and welfare plans of corporate, government, health care, Taft-Hartley and not-for-profit organizations. It also serves more than 800,000 participants and administers about $3.5 billion in assets outside the United States. CitiStreet is a 50/50 joint venture between State Street Corp. (NYSE:STT) and Citigroup (NYSE:C). For more CitiStreet information, visit the website at www.citistreetonline.com.
About Standard & Poor's
Standard & Poor's is a leading provider of professional marketing communications and education materials to the financial services industry. Standard & Poor's industry-leading analysis and opinions support the objectives of financial advisors, mutual fund providers, retirement plan providers and sponsors and benefits consultants worldwide. These materials, which draw from Standard & Poor's global investment research, are available in print and online, and can be customized to client-specific needs. From newsletters and education guides to interactive Web content and broker training materials, Standard & Poor's offers an array of products, both custom and off-the-shelf, along with unmatched industry experience.
About APT Digital Marketing Solutions
APT Digital Marketing Solutions, a wholly owned subsidiary of Applied Printing Technologies, is a leading provider of 1:1 marketing solutions. Using the latest in technology to bring value-added services to its customers, APT Digital Marketing Solutions offers a full range of innovative products and services that include variable data printing, web-enabled design and print-on-demand services, mailing and fulfillment. Our strategic initiatives are designed to help businesses of all types acquire, grow and retain customers through variable data printing and the Internet. For more information, visit www.aptdigital.com.
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