APT and S&P Selected by Union Bank of California to Provide Web-based Enrollment Kits
MOONACHIE, NJ, December 16, 2004 -- APT Digital Marketing Solutions, a provider of marketing and digital printing solutions, announced today that Union Bank of California, N.A., one of the top ten providers of cash management services in the U.S., has selected Standard & Poor's Plan on Demand as its web-based enrollment kit services provider. Created by APT Digital Marketing Solutions and Standard & Poor's, a leading provider of independent investment research, ratings and indices, Plan on Demand is a secure, web-based service that will allow plan providers to create, edit and order customized enrollment kits and other supporting documents to improve efficiency and speed customer response times.
Union Bank of California selected Plan on Demand to offer its customers an enhanced print-on-demand solution for customizing enrollment kits. Plan on Demand allows users to answer a series of questions that trigger individualized kit output. The system creates a variable page count document that can be proofed online and printed directly on preprinted shells. Generating enrollment books that hold timely information relevant to the recipient is also expected to improve plan participation.
"Union Bank of California's impressive growth can be attributed to a well-defined focus on customer service," said Nicholas Brusco, president of APT Digital Marketing Solutions. "Plan on Demand contributes to that focus by making it easier for participants to actively be involved in their plans, hence improving participation. We look forward to providing Union Bank a customized product that can maximize its aggressive ongoing customer relationship goals."
About Union Bank of California
Based in San Francisco, UnionBanCal (NYSE:UB) is a bank holding company with assets of $47 billion at September 30, 2004. Its primary subsidiary, Union Bank of California, N.A., is one of the 35 largest commercial banks in the country. UnionBanCal provides a comprehensive array of personal and commercial financial products and services to individuals, businesses and government agencies that are personalized, high-quality and responsive. For more information, visit www.uboc.com.
About Standard & Poor's
Standard & Poor's is a leading provider of professional marketing communications and education materials to the financial services industry. Standard & Poor's industry-leading analysis and opinions support the objectives of financial advisors, mutual fund providers, retirement plan providers and sponsors and benefits consultants worldwide. These materials, which draw from Standard & Poor's global investment research, are available in print and online, and can be customized to client-specific needs. From newsletters and education guides to interactive Web content and broker training materials, Standard & Poor's offers an array of products, both custom and off-the-shelf, along with unmatched industry experience.
About APT Digital Marketing Solutions
APT Digital Marketing Solutions, a wholly owned subsidiary of Applied Printing Technologies, is a leading provider of 1:1 marketing solutions. Using the latest in technology to bring value-added services to its customers, APT Digital Marketing Solutions offers a full range of innovative products and services that include variable data printing, web-enabled design and print-on-demand services, mailing and fulfillment. Our strategic initiatives are designed to help businesses of all types acquire, grow and retain customers through variable data printing and the Internet. For more information, visit www.aptdigital.com.
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