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Metrics Partners Rolls Out Advanced 401k Electronic Marketing

    
MIAMI, FL, December 4, 2006 -- Metrics Partners, a direct marketing focused exclusively on the retirement industry, today announced a number of new offerings for 2007. Electronic marketing clients using 401kEmails can now choose to target TPAs and service providers using specific recordkeeping technologies. Furthermore, a new product named 401kSurveys, has also been added for companies seeking market intelligence.

In addition to the 2007 releases, Metrics Partners also announced a number milestones met in 2006. In October the firm sent its one millionth electronic marketing message to the retirement industry. It also completed a new database targeting financial planning firms specializing in retirement services beyond recordkeepers and plan producers.

Metrics Partners beginning its sixth year of operation provides electronic marketing expertise using a proprietary retirement database of more than 21,000 TPAs, service providers, and plan producers.

Metrics Partners

Metrics Partners is a direct marketing firm that delivers companies product and service messages to the retirement professionals and wealth management markets. Additional Information can be found at www.metricspartners.com

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