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ExpertPlan Develops Private Label 401k Program

    
PRINCETON, NJ, October 3, 2007 -- ExpertPlan, a leading provider of private-label recordkeeping solutions to the retirement plan industry, today announced a new strategic partnership with Priority Pay Payroll based in Hoboken, NJ. Priority Pay Payroll is one of the country's leading payroll processors and the second largest headquartered in New Jersey with 3,000 clients representing approximately 50,000 participants.

The partnership allows Priority Pay Payroll, to distribute its own fully customized retirement product nationwide while utilizing ExpertPlan's advanced recordkeeping technology.

"By outsourcing their payroll to Priority Pay Payroll and their 401k plan to ExpertPlan, businesses can focus on their core functions and have piece of mind that their payroll and 401k will be handled effectively by two of the country's leading providers," said Donny Sheinwald, Senior Vice President, Sales & Business Development.

About ExpertPlan

ExpertPlan Inc., headquartered outside of Princeton, NJ, is the premier provider of private-labeled recordkeeping solutions to asset management firms, TPAs, RIAs, broker dealers, insurance companies, CPAs, payroll companies and banks that serve 401k and other defined contribution plans. The firm's scalable recordkeeping solution can be customized to fully integrate with a client's business and distribution models. For more information about ExpertPlan, visit www.expertplan.com.

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