John Hancock Retirement Plan Services Honored with 14 Awards
BOSTON, MA, November 19, 2008 -- John Hancock Retirement Plan Services (JHRPS) has been recognized for communications excellence by the League of American Communications Professionals (LACP) with fourteen awards, including five that received "Top 100" distinction.
Out of the 1,250 entries LACP received from firms in 10 countries, JHRPS won an award for every program submitted for consideration. This recognition included a Platinum award for a DVD developed for a sales roadshow to introduce the company's Guaranteed Income for Life (G.I.F.L.) feature, which was ranked in the top 2 percent of all materials entered. Commented one LACP judge, "Our belief is that the target audience will find the level of relevance to be superb, demonstrating the success of this project in connecting with the right people and delivering a highly applicable and persuasive message."
"Providing our partners, clients and their participants with top quality communication and educational materials has long been a key differentiator for John Hancock," said Andrew Ross, Senior Vice President, Marketing. "To win an award for every program we entered is great recognition of the talented team here, and validates the customer feedback we hear every day."
Materials for the company's Guaranteed Income for Life introduction were the most recognized with nine awards, including G.I.F.L. Roadshow DVD, G.I.F.L. Participant Package, G.I.F.L. Internal Launch, G.I.F.L. Advertising, G.I.F.L. Brochure, G.I.F.L. Marketing Video, G.I.F.L. Product Video, G.I.F.L. Roadshow, G.I.F.L. Microsite.
The LACP awards judge multi media, print and web communications focused on a wide range of audiences including 401k participants, plan sponsors, financial representatives, third party administrators and internal audiences.
About the League of American Communications Professionals
The League of American Communications Professionals LLC (LACP) was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices within the profession while also recognizing those who demonstrate exemplary communications capabilities. For further information please go to http://www.lacp.com.
About John Hancock Retirement Plan Services
Among mutual fund, life insurance companies and banks, JHRPS is ranked as the #1 provider to 401ks based on number of 401k plans managed, according to CFO Magazine. (CFO Magazine 401k Buyers Guide Study, published May 2008.)
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