MassMutual Reports Participant Response Rate Success with e4 Handheld Technology

SPRINGFIELD, MA, August 11, 2008 -- MassMutual Retirement Services' patent-pending e4^SM wireless enrollment technology has reached new levels of success in participant response rates according to the most recent data.

Since its introduction in 2005, MassMutual's handheld e4 technology has consistently delivered an average on-site enrollment rate of 90%. The most recent data indicates that number has climbed even higher. Among participants who were not contributing prior to the e4 meeting, 92% now enroll during the meeting at an initial average contribution rate of 5.3%.

"If individuals aren't participating, e4 is highly successful in engaging them to do so because it's easy and fun. What's even more compelling is that, among participants who increase their savings rate in an e4 education meeting, the average contribution rate is 8%," states Ian Sheridan, corporate vice president and chief marketing officer for MassMutual's Retirement Services Division. "Equally impressive is the fact that, on average, 74% of participants who are already contributing do increase their savings rate by an average of 5.4%."

Enhancements to the original e4 experience such as the option to elect a Roth contribution, compatibility with both 401k and nonprofit plans, and the ability for participants to elect any target retirement date investment option offered by the plan, make MassMutual's e4 technology even more powerful and personal. MassMutual has also started a pilot that leverages the e4 technology to deliver the experience on devices such as cell phones and other personal digital assistants (PDAs).

"The e4 experience is like nothing else in the marketplace," says Elaine Sarsynski, executive vice president of MassMutual's Retirement Services Division and chairman, president and CEO of MassMutual International LLC. "Among our clients who have used e4, 100% of them choose it as their standard method of employee education going forward. This speaks to the tremendous impact this technology can have on the success of a retirement plan and its participants."

For more information about e4 or to request a demonstration, please contact your retirement plan advisor or call MassMutual at 888.626.4911, http://www.massmutual.com/retire.

About MassMutual

MassMutual's Retirement Services Division has been serving retirement plans for more than 60 years. It offers a full range of products and services for corporate, union, nonprofit and governmental employers' defined benefit, defined contribution and nonqualified deferred compensation plans. It serves approximately one million participants.

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