New Prospecting Capabilities Introduced for Retirement Plan Advisors
CORAL GABLES, FL, March 24, 2008 -- Venture (k) Corp., a retirement industry web-products and electronic marketing firm, today announced it has released a Retirement Plan Advisor Lead Generation edition of 401kEmail™. This new product provides Retirement Plan Advisors with email marketing access to more than 100k Plan Sponsors.
Kevin Adams, Venture (k) Corp. proprietor stated, "Selling to Plan Sponsors is highly competitive. Targeted email marketing promotes a firms expertise while quickly identifying where the opportunities are. This new product provides the Retirement Plan Advisor with an effective and proven process of reaching out to prospective clients."
Venture (k) Corp. and its' clients determine prospect demographics and message frequency. Prospect messages include information for whitepapers, webinars, filing dates/deadlines, and relevant industry content. Venture (k) Corp. supplies the databases, email administration, landing pages, and prospects lists.
Prospect level data is shared with the Retirement Plan Advisor in different ways. Private labeled landing pages gather prospect records. Clients also receive hot lists of prospects to follow-up with. Both lists contain information on prospects for targeted follow-up. In addition, statistics on the performance of the overall campaign are managed and distributed.
"The old technology managing prospect lists has been replaced. Now all data is located within a single MySQL database management system. A client can ask for prospect counts based on more than 20 pieces of indicative data and I can have an answer in seconds. This is a 100% improvement over the hodgepodge of .xls spreadsheets I had been using since 2001," Adams added.
Based in Coral Gables, Florida the company has sent more than two and half million emails to the retirement industry since 2001. Its' proprietary databases include more than 150k contacts at Retirement Plan Sponsors, Advisors, Auditors, and TPA firms.
About Venture (k) Corp.
Venture (k) Corp. is a retirement industry web-products and electronic marketing firm. Products include TPA Connection™, RPA Connection™, PPA Connection™, and 401kAds™. Additional Information can be found at www.venturekcorp.com.
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