Newkirk Launches Low-Cost, Multi-Purpose Participant Communication
ALBANY, NY, October 21, 2009 -- Newkirk today announced the availability of the Newkirk SmartBook, a communication option designed both to lower provider costs and to satisfy more demanding notice and educational requirements. SmartBook allows users to choose from a menu of components. The components include those typically found in enrollment kits (plan highlights, fund data sheets, forms, etc.), as well as those found in conversion communications (blackout dates, investment mapping). In addition, SmartBook includes sections that address all facets of fee disclosure (investment, administrative, and individual).
"SmartBook basically enables providers to 'roll their own' from a communication perspective," said Peter Newkirk, Newkirk's President. "Users can create a simple enrollment package or a simple conversion communication. Or they can create more sophisticated combinations, tailored to meet the specific needs of different plan sponsors."
"SmartBook also addresses fee disclosure," added Newkirk. "While the DOL's proposed regulations on fee disclosure were never finalized, SmartBook incorporates the DOL approach. While Congress is considering disclosure alternatives of its own, we expect many of those requirements to be similar to the DOL's. We'll quickly incorporate any disclosures mandated by Congress."
"While SmartBook satisfies a wide range of communication requirements," concluded Newkirk, "cost may be the factor that garners the greatest interest among providers. SmartBook's finished size is 5½ x 8½ inches. That allows us both to reduce our production costs and pass the savings along to providers and to secure optimum postage rates where the information is being homemailed to participants."
Newkirk has scheduled demonstrations of its SmartBook capabilities. Interested parties can sign up at www.newkirk.com/smartbook. Printed samples of various SmartBook combinations are also available and may be secured by calling 800.525.4237.
About Newkirk
Newkirk and its subsidiary companies are leading-edge defined contribution plan communication providers. For over 30 years, Newkirk has developed creative solutions to communication issues faced by financial institutions and professional firms focusing on 401k, 457, 403(b), money purchase, and profit sharing plans. For more information, visit www.newkirk.com or call 800-525-4237.
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