The Standard Launches New Retirement Savings Campaigns
PORTLAND, OR, October 14, 2009 -- Standard Retirement Services ("The Standard"), a subsidiary of StanCorp Financial Group, Inc. (NYSE: SFG), has launched two new retirement savings campaigns designed to appeal to retirement plan participants. The campaigns help promote enrollment, increase contributions and motivate ongoing asset allocation review.
The Standard's 401-yay!SM campaign targets 401k plan participants, while Rethink Retirement! targets participants in non-401k plans, such as 403(b) plans. Materials may be used in conjunction with the upcoming National Save for Retirement Week, which runs Oct. 18-24. This special week was recently established by Congress to help increase personal financial literacy and raise awareness of the retirement savings vehicles available to workers, including public- and private-sector employees, employees of tax-exempt organizations and self-employed individuals.
"These materials make it easy for plan sponsors to get the word out," said Sheri Fitts, director of communications and large plan sales at The Standard. "They were designed with participants in mind – to get them into the habit of saving for their future."
The Standard is committed to making it easier for people to save, and providing plan sponsors with the tools to help generate awareness among their employees regarding retirement.
For more information on The Standard's retirement services, visit www.standard.com or contact a pension consultant at 877.805.1127.
About The Standard
StanCorp Financial Group, Inc., through its subsidiaries marketed as The Standard — Standard Insurance Company, The Standard Life Insurance Company of New York, Standard Retirement Services, StanCorp Mortgage Investors, StanCorp Investment Advisers, StanCorp Real Estate and StanCorp Equities — is a leading provider of financial products and services. StanCorp's subsidiaries serve approximately 8.3 million customers nationwide as of June 30, 2009, with group and individual disability insurance, group life, AD&D, vision and dental insurance, retirement plans products and services, individual annuities and investment advice. For more information about The Standard, visit its website at www.standard.com.
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