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Transamerica Taps Top Industry Professional to Head TPA Distribution

    
LOS ANGELES, CA, November 18, 2009 -- Transamerica Retirement Services, a marketing unit of Transamerica Financial Life Insurance Company, today announced the hiring of Deborah Rubin as vice president, head of Third Party Administrator Channel Distribution. In this newly-created position, Rubin will lead all sales efforts in the TPA channel. Her hiring is effective immediately.

"I have known Deb for more than 10 years, and her stellar experience and success in the TPA channel make her the obvious choice to lead these efforts for Transamerica," said Louis Bachetti, head of sales and distribution for Transamerica Retirement Services. "This new position was created for Deb and will be a crucial driver in our growth strategy."

"Transamerica has built significant momentum in this market and has a fantastic reputation for quality products and services," said Rubin. "I look forward to leading efforts to build upon the tremendous success that the company has worked so hard to enjoy."

Ms. Rubin has more than 20 years of experience in sales and marketing of 401k and related products. She joins Transamerica from AUL OneAmerica where she served as regional vice president of sales. Ms. Rubin previously served nine years in various roles at ING, most recently as divisional vice president and head of TPA services and channel management.

Ms. Rubin received her Bachelor of Arts in economics from Columbia University. She graduated Magna Cum Laude with honors in economics. Ms. Rubin has received her series 7, 24 and 27, as well as life and health insurance certifications. She is a Certified Financial Planner and Accredited Investment Fiduciary.

About Transamerica Retirement Services

Transamerica Retirement Services ("Transamerica"), a marketing unit of Transamerica Financial Life Insurance Company, 4 Manhattanville Road, Purchase, New York 10577, and other of its affiliates, designs customized retirement plan solutions to meet the unique needs of small- to mid-sized businesses. Transamerica Retirement Services ranked among the top plan provider in a recent PLANSPONSOR® Magazine Defined Contribution Survey and has more than 15,000 retirement plans totaling more than $13.2 billion in assets. For more information about Transamerica, please refer to www.TA-Retirement.com.

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