vWise Wins Eddy Award for Harrah's Entertainment 401k Work
ALISO VIEJO, CA, February 17, 2009 -- vWise Inc. today announced that its interactive video site Your401kConnect.com has been awarded a first place Eddy Award by Pensions & Investments. Your401kConnect.com was designed to meet the plan education and engagement needs of Harrah's Entertainment, with a large employee population spread across dozens of properties nationwide.
"We are proud that Your401kConnect.com has earned this prestigious first place Eddy award. We worked closely with Harrah's Entertainment and ING to create a compelling, interactive video-based educational experience for plan participants; and, judging from the dramatic increase in new participants in Harrah's plan and surge of activity from existing participants -- and, now, this award -- it appears we have succeeded," remarked vWise President Tony Mingo.
Designed to help employees engage more fully in their 401k plans, Your401kConnect.com provides the benefits of a personal financial professional, in a website available 24/7/365. By combining a video-based presentation with an interactive application that prompts users to make informed investment decisions, Your401kConnect.com can help increase plan enrollment, raise participant contribution levels, and reduce support costs.
The Your401kConnect.com environment features a familiar interface that makes it easy to navigate, even for novice users, and allows a participant to go at his or her own pace. Video hosts offer a brief video overview of 401k basics, followed by a discussion of selected features -- such as auto-enrollment, matching contributions, loans, etc. -- that you can customize. Then, using simple interactive forms, our video hosts then guide participants through a short process, including individual retirement needs and risk profile surveys, and selection of investment types and contribution amounts, that generates a personalized investor profile.
About vWise
vWise is a leading developer of rich-media Internet applications based upon its E3 (that's E-Cubed) architecture. Its SmartPlan suite, which serves the defined contribution markets, and its SmartHealth solution, which serves the employee benefits market, both utilize a proprietary mix of video and interactive technologies to create a "Lean Forward" experience that helps people better understand complex information and make personalized choices.
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