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DailyAccess Makes ETFs Available on Platform

    
MOBILE, AL, August 4, 2010 -- Through a strategic alliance with Mid Atlantic Financial Platforms, Inc. (MAFP), DailyAccess Corporation is now positioned to offer Exchange Traded Funds (ETFs) in employee benefit plans.

ETFs frequently offer cost advantages over traditional mutual funds, with expense ratios that can be well below those of actively managed and indexed mutual funds. Their reasonable and transparent fees may make them desirable for investing in retirement plans.

"MAFP recently introduced ETFxChangeSM, the first platform to allow recordkeepers to handle ETFs using the same systems and processes they already have in place for trading mutual funds. Presently there are more than 800 ETFs available on the ETFxChange platform," stated Tim Friday, Institutional Services Group CEO, Mid Atlantic Capital Group (MACG).

"We are excited to offer our employee benefit clients this burgeoning opportunity," said Tommy Thomasson, President and CEO of DailyAccess. "Research indicates that the employer-sponsored retirement plan advisor community is embracing this investment option for their clients, because of its low cost to the participant. ETFs are another example of our philosophy of keeping it simple and easy for advisors, plan sponsors and participants."

About Mid Atlantic Financial Platforms

MAFP is part of the MAGC group of companies. For more than 25 years, MACG has supported investment professionals and financial organizations with tools to attract, grow and retain clients. The Mid Atlantic companies provide a broad array of sophisticated financial products, technology and support services to independent broker]dealers, registered representatives, investment advisers, and other financial intermediaries including retirement plan TPAs, record keepers, bank trust departments, and insurance companies. Contact: Brian Lenz, Senior Relationship Manager, 800.693.7800, blenz@macg.com.

About DailyAccess Corporation

The mission of DailyAccess Corporation is to provide Diamond Standard services and service to everyone with whom the company interacts. The Diamond Standard is manifested in the timely and accurate service provided to retirement plans and employee benefits, whether these plans and benefits utilize the company's comprehensive suite of services or the suitefs individual components. Fees are fully transparent and there are no proprietary investment requirements. The Diamond Standard is also manifested in professionalism, communication, education, problem solving and innovation, which drive the success of clients and financial partners; financial advisors and brokers alike. Contact: Dale Essenmacher, National Sales Manager, 888.535.4322, dale_essenmacher@dailyaccess.com.

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