Kring Financial Launches 401kProAdvisor.com
ATLANTA, GA, January 4, 2010 -- Two recent trends - the growing importance of 401ks in retirement planning and the volatile nature of the stock market - make it more important than ever for people to be vigilant about their 401k account. Unfortunately, for many people, the trends are having the opposite effect.
Unsure about what to do about their shrinking nest egg, many people are simply leaving their quarterly statements unopened. When employees do make changes, research confirms that they often buy at the top, and sell at the bottom, based mainly on past performance. Employers don't often help the situation, as many provide little to no assistance with 401k investments, typically just basic "canned education" concepts. Companies instead rely on their retirement plan provider or mutual fund companies to assist their employees, which is full of inherent conflicts.
Kring Financial Management has developed a solution for investors who want to manage their 401k proactively, but don't know where to start. "Everyone is concerned about the market and their retirement. We want people to realize they are still in control and to give them the tools they need to manage their 401k or similar retirement account," said William Kring, a CERTIFIED FINANCIAL PLANNER(TM) professional and founder of Kring Financial Management, a registered investment advisor in Atlanta, Ga.
Kring Financial's new 401k advisory service called 401k ProAdvisor will offer clients personalized advice on their 401k, 403(b), or similar retirement plan on a quarterly basis. Clients just need to provide a summary of how their 401k money is invested, as well as information about their financial goals, time horizon, contributions, and their tolerance for risk.
Using that information, the 401k ProAdvisor service will analyze each available fund using multiple factors, and provide specific recommendations on what funds and amounts the client should buy or sell each quarter. "We study technical and fundamental factors, and use research from several sources before developing our recommended list," said Kring. At the end of the day, the main difference in 401k ProAdvisor is that it offers forward-looking advice, using the most relevant data to help the employees grow their 401k, but minimize losses.
"We want people to be proactive with their 401k on a regular basis, but we know it has to be easy for them. We give clients the advice to make the changes they need," said Kring, who was selected by Atlanta Magazine as a Five Star Wealth Manager in 2008 and 2009.
As a federally registered investment advisor, the 401k ProAdvisor service is available nationwide. Additionally, and very importantly for corporate clients, the service meets the requirements of the 2006 Pension Reform Act for qualified fiduciaries, a requirement for giving advice in a 401k plan.
For more information on Kring Financial's 401k ProAdvisor service, visit http://www.401kproadvisor.com/index.html
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