Mercer Launches Online Education Campaign "Retirement Road Trip"
NORWOOD, MA, April 21, 2010 -- Mercer, a leading global provider of benefits administration, announced today that it has launched an online "Retirement Road Trip" retirement education campaign for participants for whom it administers their 401k plans. By demonstrating the value of active retirement planning and overcoming common barriers to saving money, Retirement Road Trip provides participants with information to help build confidence and a renewed sense of purpose and momentum. The campaign, which launched in mid-April for Mercer clients and their participants, is now also available to the public at www.retirementroadtrip.com.
"As a result of the recent market volatility and economic uncertainty, we know retirement plan participants continue to face a number of challenges to planning for retirement, which may cause them to lose focus on their long-term financial goals," said Suzanne Nolan, Director of Marketing and Communications for Mercer's Outsourcing business. "By helping our clients reach out to participants with a campaign that's fun and relevant to their stage of life, we believe we can re-engage participants to make more active choices for their financial future; in other words, put them back in the driver's seat."
"Retirement Road Trip" is a visually engaging, interactive campaign that takes the user on a five-minute retirement "road trip" tailored to his or her age group. Along the way the participant encounters various obstacles that represent common challenges to saving for retirement, and learns helpful, age-appropriate strategies to move beyond such "roadblocks."
The campaign will be implemented in three separate phases over the course of the year, each phase consisting of a different driving environment that represents and addresses savings challenges: "mountain terrain" (stock market volatility), "road under construction" (major changes in one's life), and "long desert stretch" (maintaining savings momentum over time). With each new driving environment, participants will find a new set of educational resources, including interactive presentations, timely articles, and easy-to-use retirement planning calculators.
The "Retirement Road Trip" campaign, which launched in mid-April, is accessible to participants through their retirement plan's website. The campaign is also accessible to the public at www.retirementroadtrip.com. Recognizing the increasing use of social media options, a Facebook, Twitter and "share" link have been added to the public site.
About Mercer
Mercer is a leading global provider of consulting, outsourcing, and investment services. Mercer works with clients to solve their most complex benefit and human capital issues, designing and helping manage health, retirement, and other benefits. It is a leader in benefit outsourcing. Mercer's investment services include investment consulting and multi-manager investment management. Mercer's 18,000 employees are based in more than 40 countries. The company is a wholly owned subsidiary of Marsh & McLennan Companies, Inc., which lists its stock (ticker symbol: MMC) on the New York, Chicago, and London stock exchanges. For more information, visit www.mercer.com.
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