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3rd Edition of the "401k Sales Champion" Released

DAYTON, OH, July 26, 2011 -- KnowHow 401k today announced that the third edition of the book, 401k Sales Champion, A Guide For Financial Advisors To Acquire And Retain 401k Plans, written by Christopher H. Barlow and Stephen D. Wilt, has been released. The third edition has been updated for marketplace changes and provides a strategic discussion of how financial advisors can optimize their 401k sales success. The book offers answers to over 130 marketing, sales and service questions as well as 60 actionable ideas that financial advisors can use to enhance their ability to acquire and retain 401k plans.

"The 401k marketplace has evolved over the past three decades and financial advisors have risen to the opportunities. The third edition reflects the advice of two 401k sales professionals who each have over 25 years of 401k sales and service experience." states Chris Barlow, co-author of the book and Managing Director of KnowHow 401k. "As one financial advisor told me, how would you like to have the benefit of witnessing and cataloging 25 years of top 401k sales experiences before starting or expanding your 401k businesses?"

The Table of Contents, testimonials, author biographies and purchase information can be found at, http://knowhow401k.com. The first edition was published in 2001 and it is the original and only 401k business building resource written by successful 401k financial advisors for financial advisors that want to start or expand their 401k business.

About KnowHow 401k

KnowHow 401k was founded by Christopher H. Barlow in 2000 and is headquartered in Dayton, Ohio. Know How 401k, provides resources that empower financial advisors to effectively serve 401k plan sponsors and plan participants. For additional information contact Chris at cbarlow@knowhow401k.com


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