ETF's Now Available on ExpertPlan Platform

EAST WINDSOR, NJ, January 26, 2012 -- ExpertPlan, the leading provider of private label recordkeeping plan services, announced today the offering of Exchange Traded Funds (ETFs) on its proprietary retirement plan recordkeeping system.

The addition of these low cost investments is in partnership with Matrix Financial Solutions (a subsidiary of Broadridge) who provides custody, trading and clearing services. Matrix has made available for trading more than 900 individual ETFs across 40 asset classes from some of the leading ETF providers such as Barclays, Claymore, First Trust, iShares, Rydex, WisdomTree and more.

The response was primarily due to the increasing demand by our top Registered Investment Advisory (RIA) firms who have expressed interest in being able to offer the lowest cost investments in light of full fee disclosure regulations.

"We continue to be a truly independent provider of retirement plans, offering our valued advisors the purest open architecture network or investment for them to choose from," stated Ross Brown, Senior Vice President of Sales & Relationship.

ExpertPlan currently supports over 16,000 retirement plans with $5 billion in assets under administration.

About ExpertPlan

ExpertPlan Inc., headquartered outside of Princeton, New Jersey, is the premier provider of private-labeled recordkeeping solutions to asset management firms, TPAs, RIAs, broker/dealers, insurance companies, CPAs, payroll companies, accountants and banks that serve 401k and other defined contribution plans. The firm's scalable recordkeeping solution can be customized to fully integrate with a client's business and distribution models. For more information about ExpertPlan, visit www.ExpertPlan.com.

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