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fi360 Appoints Jaleen Edwards SVP of Marketing


PITTSBURGH, PA, January 28, 2013 -- fi360, the premier organization for fiduciary education, investment analytics, support services and industry insights for financial professionals, today announced that Jaleen W. Edwards has joined the company as its Senior Vice President of Marketing.

In this newly created position, Ms. Edwards will be responsible for directing all marketing activities, including planning and executing strategies and campaigns, business development, market research, and client relations.

Most recently, Ms. Edwards was a managing director at the Financial Planning Association, overseeing business development and strategic alliances. Prior to that, she spent ten years at Fiserv Investment Support Services in several roles focused on advisor interaction. Ms. Edwards holds an MBA from Regis University and a BS in finance from Metropolitan State College.

"Jaleen brings invaluable experience from the financial planning community that will help shape our future growth," said fi360 CEO Blaine Aikin. "She will help us spread the word of the ways we are promoting our clients' success by making them more knowledgeable and better equipped professionals."

"I am excited to be a part of the fi360 team, to help promote our fiduciary training, tools, and resources, and to raise awareness of our many designees and subscribers who are leading the way in providing better services for the benefit of investors," Ms. Edwards said.

Ms. Edwards is the fourth in a series a senior hires the company has made in the last year, underscoring its commitment to provide a broader range of educational opportunities, professional tools and support to financial advisors.

fi360, whose mission is to promote a culture of fiduciary responsibility and improve the decision-making processes of investment fiduciaries, offers a full circle approach to investment fiduciary education, practice management and support that has established the company as the go-to source of investment fiduciary insights.

About fi360

fi360 offers a comprehensive approach to investment fiduciary education, practice management and support that has established them as the go-to source for investment fiduciary insights. With substantiated Practices as the foundation, fi360 offers world-class fiduciary Training/Education, Tools and Resources that are essential for fiduciaries and those who provide services to fiduciaries to effectively and successfully manage their roles and responsibilities. Fi360 assists those who rely on their fiduciary education programs, professional AIF® and AIFA® designations, Web-based analytical and reporting software and resources to achieve success. For more information about fi360, please visit www.fi360.com or Twitter @fi360.


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