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AdvisorSquare and 401kExchange.com Team Up

    
Torrance, CA: February 15, 2002-AdvisorSquare, the leading provider of financial web sites for Financial Advisors is proud to announce an alliance with 401kExchange, a unique web-based service providing objective service provider ratings, prospecting databases, lead services, online plan proposal quote, analysis and resource directories for the 401k retirement plan market.

AdvisorSquare customers can now access a powerful new database of almost one million companies nationwide for targeted marketing and communications purposes.

"We are thrilled to have the opportunity to offer our subscribers this powerful, web-based Business Prospects database," said Matt Smith, Chief Operating Officer of AdvisorSquare. "We believe this partnership will be of tremendous value to our subscribers, offering them a current and cost-efficient prospecting resource that enhances their marketing communications process."

The unique 401kExchange b2b prospecting database contains hundreds of fields of current company contact information and Department of Labor (DOL) 5500 data on each company's retirement plans. The database is continuously updated from ongoing research conducted directly with company executives and managers.

In addition, subscribers may streamline their 401k plan/provider proposal gathering, comparison analysis and due diligence process by using the powerful 401kExchange.com online tools to more efficiently process their Request for Proposal (RFP) activities and provider response management all at no cost.

"We are honored to work with an online industry leader of this caliber," said Fred Barstein, President and CEO of 401kExchange, "AdvisorSquare is a top tier Internet Services Company providing a valuable online marketing service to thousands of Financial Advisors nationwide."

About AdvisorSquare.com

AdvisorSquare, a LiveOffice company, is the leading provider of Internet and Intranet solutions to the Investment Services, Insurance Services and Accounting Services markets.

LiveOffice/AdvisorSquare's virtual office solutions, web site solutions and compliance solutions are currently in use in over 200 of the nation's largest Investment and Insurance broker-dealer organizations. LiveOffice provides financial advisors with a suite of Internet productivity tools that enable them to proactively use the Internet to market their services, manage their practice and grow their client base.

AdvisorWeb, a web site compliance application, and AdvisorMail, an email compliance manager, enable the broker-dealer's compliance departments to reliably execute their oversight responsibilities as they deploy new Internet technologies to their field representatives.

The Company's offices are located in Torrance CA. For more information please contact LiveOffice at info@liveoffice.com or visit http://www.liveoffice.com.

About 401kExchange

A 6-year old Web-based exchange providing an independent, objective resource for research, due diligence and database services for the 401k qualified plan industry.

401kExchange delivers online Service Provider Ratings, Prospecting Databases, Lead Services, RFP quote-analysis service, Directories, educational resources and sales results tracking capabilities in one powerful online solution that amplifies the information exchange between retirement advisors, broker-dealers, plan sponsors and service providers.

401kExchange has developed customer satisfaction ratings on over 600 industry service providers based on objective surveys completed with over 250,000 employer plan sponsors nationwide.

Business Week Magazine hailed 401kExchange as the "J.D. Power & Associates of the pension plan industry," and InfoWorld Magazine selected 401kExchange as one of the "Top 100 E-business Innovators in the U.S."

401kExchange is headquartered in West Palm Beach, FL. For more information, visit their Web site at www.401kExchange.com, e-mail DLanman@401kX.com or call Donald Lanman, SVP marketing, 561-434-7735 x 234.

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